Let me explain why I believe that it is in times of crisis, uncertainty and challenge, that we need a barometer with which we can measure performance, sustainability and how the leadership are responding.
You see, it is at these times that stakeholders need clear, concise and transparent communication, not only to understand the implications of the situation but also to gain confidence in the direction being taken by those at the helm.
The Need for Transparency
Applying the "Apply and Explain" principle is not merely a box-ticking exercise. It is a fundamental commitment to accountability. When leaders take the time to articulate the "why" behind their "what," they build trust.
How to implement:
- Be Proactive: Do not wait for stakeholders to ask for explanations.
- Be Honest: Address challenges directly rather than obfuscating with corporate jargon.
- Be Consistent: Ensure your internal messaging aligns with your public statements.